At Neenah, our vision is to create value by improving the image and performance of everything we touch and it is our employees who drive this value.
Our Technical Products business is a leading producer of filtration media and other durable, saturated, and coated substrates for a variety of end markets. The business is focused on performance-oriented markets where we can have a competitive advantage, including, among others, filtration media for transportation, water and other uses, backings for abrasives and tapes, and other specialty products including labels, medical packaging, nonwoven wall coverings and customer-specific durable print and industrial applications. We sell direct to our customers, many of whom are leading global blue chip companies located in more than 80 countries.
Our Fine Paper and Packaging business is an innovative leader in the creation and manufacturing of graphic imaging with unique colors, textures and finishes for identity, print collateral, invitations, advertising, and other high-end commercial printing applications; premium packaging where our image-enhancing colors and textures can be applied to packaging and label needs for high-end products; consumer specialty branded papers sold to retail customers for school supplies, posters, crafting, advertising and promotions. Our products include some of the most recognized and preferred fine paper brands in North America such as CLASSIC®, ASTROBRIGHTS®, ENVIRONMENT®, and ROYAL SUNDANCE® Papers. We sell our products primarily to authorized paper distributors, converters, and specialty businesses as well as major retail customers such as Staples, Office Depot, Office Max and Walmart.