ALPHARETTA, Ga. (October 1, 2009) – Neenah Paper (NYSE: NP) has recently been honored with two prestigious awards for its 2008 Annual Report. First, it won the Gold award for Overall Annual Report in its category and was recognized as Best of USA/Creative Approach at the 23rd Annual International ARC Awards, the world's largest annual report competition. In addition, the report has been selected as a winner of the coveted Platinum Award in the Graphis AR Annual. The report, titled Stronger, Sharper, Leaner, Greener, Quicker, Transformed, was designed by the award-winning brand strategy and communications design firm Addison of New York, which has collaborated with the Neenah Paper team for its past three annual reports.
The report uses full-spread photography and illustration to demonstrate the focus, agility, and creative thinking that have allowed Neenah Paper to continue to strengthen its lead position as a premium specialty papers company, said Jason Miller, design director of Addison. As one would expect, Addison also incorporated a beautiful array of paper colors and finishes, including Neenah CLASSIC® Linen, CLASSIC CREST®, STARWHITE®, CORONADO® SST, ESSE® and CLASSIC® Laid Papers. The transitions and usage of each brand highlighted the unique qualities and flexibility of Neenah’s paper in effectively communicating key messages.
The concept, Miller explained, uses a series of key, insightful words to communicate how Neenah has differentiated itself from competitors in the marketplace by using direct dialogue with stakeholders. "Each word was then brought to life through surprising typographical treatments, using creative resources ranging from the streets of New York to photo studios in Amsterdam. It’s very straightforward in message, yet at the same time highly expressive from a visual and creative standpoint."
To request a sample of the 2008 Neenah Paper annual report, call (800) 994-5993 or email samples@neenahpaper.com.
About Neenah Paper
For over 100 years, Neenah Paper has been an innovative leader in the creation and manufacturing of premium and specialty papers. Neenah brings state-of-the-art technology to its signature brands, CLASSIC®, ENVIRONMENT®, STARWHITE®, NEENAH® and SUNDANCE®, as well as a host of other fine paper products preferred by graphic designers and printers. Neenah recently signed an exclusive partnership agreement with Crane & Company to manufacture, market and distribute Crane’s fine business paper brands: CRANE’S CREST®, CRANE’S BOND®, CRANE’S LETTRA®, CRANE’S PALETTE™ and CRANE’S® Choice Papers. Neenah’s award-winning and versatile digital papers round out its comprehensive portfolio. Neenah’s sustainability commitment is reflected through the Neenah Green initiative, which includes mill-based solutions for minimizing environmental impact. A proud consumer of Green Energy, Neenah Paper is also a U.S. EPA Green Power Partner, and manufactures many brands carrying the Green-e, Green Seal and Forest Stewardship Council (FSC) certifications (SW-COC-000885). For more information, visit www.neenahpaper.com or call (800) 558-5061.
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CONTACT:
Jamie Saunders
Neenah Paper, Inc.
678-518-3222
jamie.saunders@neenahpaper.com
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