Neenah Paper’s latest brand revision, called IDENTITY, offers a comprehensive selection of papers for business identities that create impact. The new collection combines the most popular whites in CLASSIC COTTON® and CLASSIC CREST® Papers into one unique and easy-to-use swatchbook, and also includes a letterhead kit, brochure and sample pack. The featured business-oriented colors include: Solar White, Avon Brilliant White, Recycled Bright White, Classic Natural White and Classic Cream.
“The majority of designers and printers work on business identities,” says Celena L. Evans, Brand Manager for Neenah Paper. “The IDENTITY collection provides all the tools needed for the job in one easy-to-use swatchbook and resource guide. It features five popular whites that coordinate across Writing, Text and Cover weights, as well as matching envelopes, announcements and label stock. It also features several new items including unwatermarked papers, heavyweight Writing Papers, policy envelopes, square flap envelopes and pre-diecut round corner papers.”
Putting together a complete coordinated identity is easy with Neenah Paper’s new collection. The swatchbook is divided into five tabbed sections with stocking charts readily available. There is even a sample of a real business identity tabbed into the swatchbook.
The letterhead kit provides examples of how companies from small businesses to Fortune 500 corporations have successfully used CLASSIC COTTON® Papers, CLASSIC CREST® Papers or a combination of both Brands to develop their business identities. The brochure describes the four new items in the IDENTITY revision. And the sample pack features one sample of each new item plus five sheets each of the four new round corner papers.
The pre-diecut round corner papers will be available in retail-oriented packages of 250 sheets for convenience and affordability. This will also allow customers to see the unique round corners and paper color through the packaging.
CLASSIC COTTON® and CLASSIC CREST® Writing, Text and Cover Papers are guaranteed to print using offset lithography. Writing and Text weights are also guaranteed for ink jet and laserprinting.
For further information or copies of the swatchbook, brochure, sample pack or letterhead kit, contact your local Neenah representative, call 1-800-558-5061 and press “5”.
Established in 1873, Neenah Paper is the leading manufacturer of premium uncoated writing, text and cover papers marketed under the UV/ULTRA® II, CLASSIC®, ENVIRONMENT®, NEENAH® and other fine brand names.
